How CRM Automation Transformed a Small Business and a Multinational Retailer
Customer Relationship Management (CRM) tools have long been associated with sales and marketing efficiency. However, many businesses still wonder: is there a real-world impact of CRM automation on day-to-day operations? To find out, let’s look at the journeys of two completely different companies: Southern Perfection Painting Inc. (SPPI) and retail giant Tesco. Both embraced CRM […]
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