CRM Features and The Iceberg Principle: What Hemingway Teaches Us
When choosing a CRM software, many businesses only look at the surface-level CRM features that impacts day-to-day operations. However, just like an iceberg, only a small part of a CRM software is visible above the waterline. Did you know that 73% of customers (PwC) emphasize the importance of experience in their purchasing decisions? That’s why, […]
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