February 2024

What is a CRM Roadmap? Your Easy Guide for 2024

CRM roadmap is a step-by-step guide that shows how a business will use and improve its CRM system. It surpasses the conventional concept of a mere timeline, evolving into a flexible plan that adjusts as the business and customer needs change. Why a CRM Roadmap Matters? A carefully planned CRM roadmap guides businesses to success […]

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CRM Features and The Iceberg Principle: What Hemingway Teaches Us

When choosing a CRM software, many businesses only look at the surface-level CRM features that impacts day-to-day operations. However, just like an iceberg, only a small part of a CRM software is visible above the waterline. Did you know that 73% of customers (PwC) emphasize the importance of experience in their purchasing decisions? That’s why,

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